We Know How to Homemake Detergent; It’s Time to Mass-Market Lauren Singer has been blogging on Trash is for Tossers since 2013. Now she is taking the next step in her conservation journey and launching a natural household products brand, Simply Co. Her first product? So Fresh & So Clean, a laundry detergent containing only three ingredients. She has reached her Kickstarter goal, which will allow her to expand beyond handmaking the detergent in her kitchen, to producing it for a truly influential number of consumers. Because of Singer’s launch, consumers will have more options for changing the world with their pocketbooks. If you want to try some So Fresh & So Clean by February 2015, the Kickstarter project is still accepting pledges until the last week of November. At Kickstarter you can watch Singer’s video and try to learn the names of chemicals that don’t need to be in laundry detergent. Thanks to Margaret Badore and TreeHugger for the news. Posted by → November 04, 2014 at 10:50 AM under News and Events
